For some time, I have been using the Google Adsense program to generate additional income online. I have gained a lot of experience using this program. I feel it is necessary to share the pros and cons of the program in this article with people who might consider using it. But first, I need to explain what this program is.
What is Google Adsense?
Google Adsense is an affiliate marketing program. In Google Adsense, Google acts as an intermediary between affiliates and companies. Merchants or advertisers only need to contract with Google and provide the latter with text ads related to their products. These ads are actually links to the advertiser’s website, which will then appear in Google Search and on websites owned by affiliates or webmasters who have signed up for the Google Adsense program.
In Google Adsense, all the webmaster has to do is place a code on his website and Google takes care of the rest. The ads that Google will place on your website are usually related to the content of your website. This is beneficial for both you and the advertisers, because your website visitors will be more or less interested in the product being advertised.
Google Adsense plans to compensate affiliated companies through pay per click. Each time an ad is clicked on your site, the advertiser will pay Google a certain amount, and then Google will transfer the amount to you by check, but only after Google has deducted its share. If your income reaches $ 100.00, Google Adsense checks are usually delivered monthly. In addition, the Google Adsense program provides webmasters with a tracking tool that enables them to monitor the actual revenue they earn from an advertisement.
Now that you understand what Google Adsense is, the following are the benefits:
They are very suitable for webmasters who create content websites. These webmasters used to care about how to pay for the running costs of their websites. With Google Adsense, these concerns are a thing of the past. All they have to do now is write their content and add AdSense to it and make money.
Google Adsense provides users with a better Internet. Webmasters can now focus on publishing high-quality content. High-quality content enables users to better use the Internet.
Once the webmaster has created high-quality content, he can generate income for years to come. What the webmaster has to do is update the content from time to time, and the revenue will keep coming.
If a webmaster has time, the webmaster can publish multiple websites. You can use a Google Adsense account on various websites. You don’t have to go through the hassle of applying for another Google account.
The following are the shortcomings of the Google Adsense program:
Google can close the Adsense account at any time. There are some webmasters who wake up and see horror stories about the closure of their accounts. Suddenly they lost their source of income.
Generally, one of the reasons Google closes an account is click fraud. The problem is that the webmaster does not commit click fraud.
The Google Adsense program does not provide residual income. So you can’t keep reaping the rewards of hard work over and over again like you did with the residual income plan.
Most content websites rely on search engines for traffic. When search engines change their ranking algorithms, traffic can drop. This decrease will result in a decrease in traffic and revenue.
Creating content is hard work. You need to keep adding content to keep your website interesting. Without this, your visitors may be exhausted, which will reduce your income. Chapter