Unlike traditional print publishers, web editors need to track the results of their published content. Print publishers may know how many people receive a magazine or newspaper, but may not know which articles in a publication are most popular. In contrast, web editors can collect data on the most read and popular content, and they are expected to use this data to create the content that readers want.
Web editors also need to have a better understanding of how a website works, including the content management platform (how content is added and organized on the website), HTML, search engine optimization (SEO), and possibly photo and video editing.
Experience required to become an online editor
To break into this area, you will need web experience and online content creation experience. In addition to featured videos, employers are looking for people who understand how users read online. Hence, your letter samples and clips should come from websites, not print publications. Website internships can be helpful. Plus, your experience in blogging, social media, SEO and HTML will make you more attractive as a job candidate.
Skills required to become an online editor
Web copywriters must be familiar with writing and technology. Because web editors make copies of or edit other authors’ texts, they need strong writing and journalism skills, as well as grammar and style. In addition, a web copywriter must be proficient and knowledgeable about how technology revolves around history. For example, should a specific story include a video component? Where should the text be placed on the site? If there is no video in the text, should images be included? A web copywriter needs to know how to best present the text and then create it or organize its creation.
A web writer may also need to be able to parse web data. Unlike writers and editors working in print media, a web editor may need to keep track of which articles generate the most traffic to inform future storytelling. In other words, a web copywriter needs to understand and feel comfortable collecting and analyzing data and then incorporating information from statistics into content creation.
Working in Outlook for Online Editor Jobs
The good news is that web copywriters with good communication and marketing skills have job opportunities. Copywriters who have adapted to online media and know how to write and work with a variety of digital tools will have the best chance of making a lot of money.
On the web, content is king, which means editors need to write, edit, organize, and publish content that will lead to more readership on websites.