If you have a zest for life, enjoy helping others reach their full potential, and want to start your own business, you may want to consider learning how to become a life coach. The profession is becoming more and more common.
In this guide, we’ll provide you with seven crucial steps you’ll need to take before becoming a life coach, along with the potential costs involved in the process.
1. Find your niche
Before you become a life coach, you may find it helpful to find your niche and build your reputation from there.
Most life coaches focus on people’s professional, personal, or romantic lives. Others dig deeper and help them make changes in health, such as nutrition and exercise plans, or discover their spiritual side.
Without a doubt, as a life coach you will touch on more than one of these areas, whatever your central goal.
Once you find your specialty, which will probably be obvious to you, based on your experience and what you feel comfortable talking to customers about, you will be in a better position to market yourself and market your product. business accordingly.
2. Get certified as a life coach
Technically, you don’t need to get certified as a life coach to work as a life coach. Becoming a life coach is not like becoming a psychologist or a doctor, which by law requires years of intense training before you can practice.
While you don’t have to learn how to become a certified life coach to start your business, it can definitely be helpful and a lot of your competition will have done. When you are a certified trainer, you are bound by an ethical guideline. There is a little more rigor. You know you have to train every year, so there’s a lot more discipline with someone bringing that to the table as well.
3. Start your life coaching business
By becoming a life coach, you don’t just become a professional, personal or spiritual advisor, you also become a small business owner. So you will need to do the due diligence that all small business owners need to do in order to be successful, including:
Register your business
When starting your life coaching business, you will first need to determine your type of business entity – a sole proprietorship, LLC, or corporation are popular options. Then, unless you decide to become a sole proprietorship (which does not require registration), you will need to officially register your business with your state. A Secretary of State’s business search will be a useful resource as you navigate this step.
Plan your start-up costs
Next, develop a business plan that addresses your start-up costs, from the cost of your certification program to the overhead associated with renting a space and setting it up, assuming you will meet people in person. Another expense you may want to consider is business insurance, especially liability insurance in case you are sued for giving bad advice.
Fortunately, becoming a life coach doesn’t necessarily have to involve a high upfront cost.
Create a marketing plan
You can’t become a life coach without clients to coach. That’s why it’s crucial to have a comprehensive marketing plan in place from the start of your life coach endeavor.
As is often the case with service companies, the best referrals come through word of mouth. Start by offering free, mini, or discounted sessions to people already in your network, like your friends, family, and family friends. If they’re happy with your service, ask them to spread the word to people in their network and even provide a customer testimonial that you can post on your website.
Some other strategies for attracting clients may include networking with other life coaches in your area, increasing your visibility by attending conferences and hosting free webinars, and considering pay per click and other online advertising methods.
Beyond that, you will need a strong social media presence to attract customers. At a minimum, you should have an Instagram, Facebook, LinkedIn page, blog, and business website, which you update regularly.
4. Create your digital footprint as a life coach
If you have a fully digital business, your digital presence becomes paramount the. For example, you need a solid business domain name and a decent computer and camera to take photos of yourself, record videos, and conduct sessions.
5. Decide how you are going to work with clients
As you learn to become a life coach, you will also refine your approach to working with clients and decide exactly what types of services you will offer. Whether you’re working with a client on their story, career, or a specific project, being clear and setting a goal up front is a priority.
Have a clear goal in mind when starting with your client. If you achieve your goal, you can create another one. But give both parties a chance to move on if the fit isn’t right.
6. Price of your services
If you are thinking of becoming a life coach, it is natural to ask yourself, “How much do life coaches make?” ”
It is difficult to place a value on helping people change their lives. But it’s still a business, and you need to figure out what your time is worth in order to bill people for it.
In terms of what to actually charge, they say it depends on how you approach working with clients. Will you do it by project? Is travel involved? Do you feel more comfortable charging an hourly or daily rate, like a lawyer or psychologist? Is this a one-time session or an ongoing relationship? Once you figure this out, you can assess your hour’s worth and go from there.
For some advice, know that some life coaches can charge between € 75 and € 1,000 per hour, depending on their services and qualifications. But your pricing will also depend on whether you charge for sessions separately or whether you are pricing in bundles.
7. Invest in continuing education
Just as physicians are required to continue their education to maintain their skills and familiarize themselves with new practices, life coaches should seek skill building opportunities to ensure they stay on top of their abilities and deliver the best. best possible service to their customers.
The best way to discover continuing education opportunities is to be active in the life coach community. Ask other coaches what they’re doing to learn new skills and techniques, or find communities on Facebook or LinkedIn.