This research analyses niche markets, potential threats, and competitive strategy in various segments based on the Male Grooming Products Market competitive landscape and development model in various parts of the world. This research throws light on the business strategies of the key players that might help in the growth of other companies during the pandemic era.
Impact of COVID-19 on Male Grooming Products Market
As the world grapples with one of its greatest health pandemic, the economic and social disruption has affected millions of enterprises. The revenues have gone down in the year 2020 and may resume an uptrend gradually from 2021. Companies optimizing their operation and strategy will sustain and beat the competition. Stratview Research throws light on in-depth insights related to rapid alterations in the key players in each industry, growth and decline due to COVID-19, etc. The researchers at Stratview Research are regularly connecting with the clients and other key players of almost all the industries, regarding the impact of COVID-19 on their businesses.
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Key Players involve in this research are:
- Unilever plc (UK),
- L’Oréal S.A. (France),
- Edgewell Personal Care Company (The U.S),
- Coty Inc. (The U.S),
- ITC Limited (India),
- Energizer Holdings, Inc. (The U.S),
- Beiersdorf AG (Germany),
- Koninklijke Philips N.V. (Netherlands),
- Johnson & Johnson Consumer Inc. (The U.S), and
- The Procter & Gamble Company (The U.S).
Growth drivers and Market Value:
This report, from Stratview Research Male Grooming Products Market value and growth drivers over the trend period of 2021-26. According to the report –
The Male Grooming Products Market is expected to grow from USD 55.2 billion in 2020 to USD 70.5 billion by 2026 at a CAGR of over 4.2% during the forecast period.
Product Type Trends
Based on product type, the market has been segmented into hair care, skin care, fragrances, and others.
The skincare segment accounted for the largest market share in 2020. The market growth can be attributed to increasing consciousness about skin health and the growing prevalence of skincare diseases. The hair care segment is projected to register healthy growth during the review period.
Geographically, the market in North America accounted for the largest market share in 2020. The market growth can be attributed to the presence of strong personal care and cosmetics industry coupled with growing demand for organic male grooming products. The market in the Asia-Pacific region is expected to increase at a significant rate on account of increasing spending on personal grooming especially by the young male population coupled with increasing purchasing power.
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Competitive Analysis: Understanding your rivalry is critical to your success. This section includes an analysis of your key competitors, their products/services, their differentiators, and market shares, etc.
Target Market and Audience: Identifying and prioritizing specific target markets is another key part of any industry, where research is crucial. Stratview Research’s report will help you find more about the demographics and buying behaviours of your potential customers.
Key Considerations for Market Forecast:
- Impact of lockdown, supply chain disruptions.
- Pre and post-COVID-19 market estimates
- Geographical Breakdown: Regional level analysis of the market, currently covering North America, Europe, China & Japan
Impact of COVID-19 on the Global Market
The Male Grooming Products report compiled by Stratview Research offers in-depth study of market opportunities and market impact that are stirred due to the COVID-19 pandemic. The detailed research report focuses upon the direct and indirect impact of COVID-19 with new product launches, M&As, supply chain overview, government regulations, strategies adopted by related market, etc.
Sneak peek into the Report:
The report provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market. The following are the key features of the report:
- Market structure: Overview, industry life cycle analysis, supply chain analysis
- Market forecast analysis
- Competitive landscape and dynamics: Market share, product launches, etc.
- Attractive market segments and associated growth opportunities
- Emerging trends & Key success factors
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About Us: Stratview Research is a trusted global market intelligence and strategic consulting firm providing inclusive range of services to multiple clients across a wide array of industries. Our team of veterans and analysts have extensive experience in executing custom research projects for mid-sized to fortune companies, in the areas of Market Assessment, Opportunity Screening, Competitive Intelligence, Due Diligence, Target Screening, Market Entry Strategy, and more.