Having SEO expertise is not the exclusive privilege of SEO professionals. This is a skill that can be mastered by anyone who wants to learn SEO on their own.
Before starting with the steps, it’s important to understand the difference between an SEO expert and an SEO professional.
An SEO expert is someone who knows how SEO works and how to apply SEO to increase a website’s ranking in search engines.
Professional SEO is an SEO expert who practices it as a profession either doing SEO consulting, offering SEO services or taking clients project by project.
1. Understand how search engines work
Before you start thinking about SEO, the first step you need to do is familiarize yourself with how search engines work.
For many, this may be something they already know (or think they know), but it’s always a good idea to start with the basics and then work your way up to the more complicated theories.
In summary, search engines have three main processes:
• Crawling – this is how they discover content on the web
• Indexing – how they add and organize content in their index
• Ranking – how they decide which websites to show in the results (and in what order), for a given search query
As an SEO specialist, you will need to know how to optimize a website every step of the way so that search engines can read, index, and understand website content smoothly.
2. Get to know the basic concepts of search engine marketing
You need to have a general idea of all the different disciplines that make up search engine marketing and understand what digital marketing is and the role of SEO in digital marketing campaigns.
You need to be clear about what to expect from SEO and what other tools you can use in conjunction with SEO to boost your internet presence.
In summary, SEO is one of the two components of SEM. The main difference between the two is that SEO traffic is free while SEM traffic is paid.
With SEO, your goal is to reach the top of organic results by posting content that matches user intent and giving search engines ‘signals’ to help them with the indexing process and classification.
With SEM, you can use PPC platforms (like Google Ads) to pay for your ads to appear above paid search results.
3. Understand the real meaning of SEO
SEO isn’t just about keywords and links, it’s more than that. The real mission of SEO is to provide users with a great experience and give them exactly what they want.
Your goal is not only to get more search engine traffic, but also to turn that traffic into repeat visitors and customers.
SEO has several types, the most important are:
• Technical SEO (crawlinet and Indexation)
• On-Page SEO (page and content optimization)
• Off-page SEO (website promotion)
Your job as an SEO expert is to learn which SEO rules to apply at each step of the SEO process so that your website is fully optimized.
4. Choose the right SEO training
Once you start learning SEO, you will realize one thing: there is too much SEO information on the internet and so much to learn, and in the end it creates a mess.
If you decide to do this on your own without any help, you’ll end up with an endless list of articles to read and things to try.
People who want to learn SEO quickly can do so by taking a reputable course without having to spend endless hours searching the internet and reading article after article.
5. Stay informed of SEO changes
SEO is not a static discipline. SEO rules and algorithms are changing all the time. Google alone makes over 250 changes to its ranking algorithms per year. Good SEO experts should know about these changes and adjust their SEO campaigns accordingly.
The best way to stay informed is to follow a few SEO news websites which provide information about ongoing SEO changes when they occur and not after.
- Choose the right SEO tools
The truth is, you can’t do SEO alone. There is so much information to process and decisions to make and if you try to do everything manually, you will be spending your precious time analyzing numbers instead of working on tasks that can give you better results.
It’s also true that good SEO tools cost, but in the long run the return is way more than the monthly fee you’ll pay for a good SEO tool.
7. Practice SEO – Don’t stay theoretical
SEO is not theoretical, but mostly practical. The result of the SEO theory study should be a list of actions that you can take on your website and improve your search engine exposure.
The problem is, every website is unique and what works for one website may not be the best fit for others. This is why it is necessary to really practice SEO and not just to stay theoretical.
Reading case studies of how others have been successful with SEO campaigns is a great way to get new ideas that you can use and the inspiration you need to keep trying until what you get is good SEO.
8. Demonstrate your SEO expertise
They say one of the best ways to learn something is to try and explain it to others. This is also true with SEO.
I learned a lot of things and dramatically improved my SEO skills when I first started writing about SEO.
My recommendation is to build an SEO website or blog and share your SEO experiences with other people.
Over time, you will find that sharing knowledge is a great way to learn new things about SEO and at the same time help other people which is a very rewarding experience.
9. Be patient
There is no way to talk about SEO and not mention the word “patience”. SEO takes time to work and you shouldn’t rush to jump to conclusions too early.
SEO is not the fastest way to increase your traffic. If you want immediate results, try PPC campaigns. SEO is all about building a long-term sustainable business by building a solid foundation that will get you 24/7 organic traffic for years to come.
Before making any SEO related changes to your website, you should take note of your rank and traffic (for a period of time), before the change and compare it with the same period of time (in terms of duration). ), after the change.
Monitor your rankings and traffic and give it plenty of time before making other decisions.
10. Follow the leads of established SEO experts
Last but not least, in your journey to become an SEO expert, you will encounter a number of difficulties. There will be times when you are disappointed, frustrated, and ready to give up.
Do not worry, it’s normal. If you read the stories of others, you will understand that none of them became what they are today because they are lucky. This is the result of hard work and endless hours of SEO testing and reading.
Becoming an SEO expert is not easy, but neither is it. The process involves a lot of reading, practice, and testing.
If you are just starting out now, the best way is to take a good SEO course so you have all the information in one place, use the right SEO tools, and most importantly, start practicing SEO. Learn from your mistakes and try again.
Search engines and SEO are here to stay for years to come and it’s the best investment you can make in your business and personal skills.